For a sixth year running, KP Kreative is delighted to advertise with St. Mirren FC trackside and on both sides of the main stand for the 2023/24 season.
Advertising at St. Mirren Park has brought great exposure to KP Kreative, not just from a match day spectator perspective, though also through TV coverage on channels such as Sky Sports, ViaPlay and the BBC.
Last season was an historic one, where the club made their highest league finish in over 30 years and just falling short of a European place in the last few weeks of the season.
Hopefully a strong season ahead with the dreams of a European venture that little bit closer.
If you would like to advertise at St. Mirren, I would highly recommend it, by getting in touch with Campbell Kennedy or Tommy Adams at commercial@stmirren.com
In today’s digital age, social media has become an indispensable tool for businesses and individuals alike to connect with their target audience. Harnessing the power of social media can significantly boost your website’s traffic, improve brand awareness, and ultimately drive sales and conversions. In this blog, we’ll explore effective strategies to drive traffic to your website via social media.
Know Your Audience
Before diving into any social media strategy, it’s crucial to understand your target audience. Research their interests, behaviors, and demographics to tailor your content and choose the right social media platforms. Each platform caters to a unique audience, and focusing on the ones that align with your target market will yield better results.
Consistent Branding and Messaging
Maintain a consistent brand image across all your social media channels. Use the same profile picture, cover photo, and a consistent tone of voice in your posts. By doing so, users will recognize your brand easily, instilling trust and credibility.
Share Engaging Content
Content is the heart of social media success. Create compelling and shareable content that resonates with your audience. Use a mix of formats, such as images, videos, infographics, and blog posts, to keep your content fresh and varied.
Utilize Visual Appeal
Visuals are essential on social media platforms. High-quality images and eye-catching graphics will capture the audience’s attention as they scroll through their feeds. Videos, especially live streams and stories, are incredibly effective in driving engagement and traffic.
Leverage Hashtags Wisely
Hashtags categorize your content and make it discoverable to users interested in specific topics. Research relevant and trending hashtags to reach a broader audience and increase the visibility of your posts. However, avoid overusing hashtags, as it can make your posts look spammy.
Engage with Your Audience
Social media is a two-way street. Engage with your followers by responding to comments, messages, and mentions promptly. Encourage discussions, ask questions, and create polls to foster interaction and strengthen your community.
Partner with Influencers
Influencers can significantly impact your website’s traffic. Collaborate with influencers in your niche to promote your products, services, or content. Their endorsement can reach a large, engaged audience, driving traffic and increasing conversions.
Utilize Social Media Advertising
Paid social media advertising can be a powerful tool to drive targeted traffic to your website. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer sophisticated targeting options, allowing you to reach the right audience based on demographics, interests, and behaviors.
Run Contests and Giveaways
Contests and giveaways generate excitement and encourage user participation. Offer enticing prizes in exchange for likes, shares, or website visits. Ensure that the contest rules align with the platform’s guidelines.
Monitor Analytics and Optimize
Regularly monitor social media analytics to track the performance of your posts and campaigns. Identify which content resonates most with your audience and use this data to optimize future strategies. Tools like Google Analytics can help you track the traffic generated from social media and identify potential areas of improvement.
Conclusion
Harnessing the power of social media to drive traffic to your website requires a thoughtful and consistent approach. By knowing your audience, creating engaging content, leveraging influencers, and utilizing analytics, you can create a successful social media strategy that not only boosts website traffic but also strengthens your online presence and fosters lasting relationships with your audience. Remember, building an active and engaged social media community takes time, so be patient and stay committed to providing value to your followers.
In today’s digital age, having a strong online presence is essential for businesses of all sizes. A well-designed and user-friendly website can significantly impact your brand’s success. That’s where the HubSpot COS (Content Optimization System) platform comes into play. HubSpot COS offers a comprehensive set of tools and features that can transform your website into a powerful marketing asset. In this blog post, we will explore the numerous benefits of using the HubSpot COS platform for your website.
Seamless Integration and All-in-One Solution
One of the key advantages of HubSpot COS is its seamless integration with the HubSpot CRM (Customer Relationship Management) system. This integration allows you to leverage the power of personalized and targeted marketing campaigns. You can easily track and analyze visitor behavior, manage contacts, automate workflows, and nurture leads within a single platform. By having all your marketing tools in one place, you can streamline your processes, save time, and enhance overall efficiency.
Responsive and Mobile-Friendly Design
With the increasing use of mobile devices, having a responsive website design is crucial. HubSpot COS provides a range of responsive templates that automatically adapt to different screen sizes, ensuring an optimal user experience across desktops, tablets, and smartphones. By delivering a seamless mobile experience, you can engage and retain more visitors, boost conversions, and improve your search engine rankings.
User-Friendly Content Creation and Management
Creating and managing content is made easy with HubSpot COS. The platform offers a user-friendly drag-and-drop editor that allows even non-technical users to create stunning web pages without any coding knowledge. Additionally, the COS platform provides built-in SEO tools, making it easier to optimize your content for search engines and drive organic traffic to your website.
Personalization and Dynamic Content
HubSpot COS enables you to deliver personalized experiences to your website visitors. You can use smart content and dynamic content modules to tailor your website’s messaging and imagery based on visitor attributes such as location, lifecycle stage, or past interactions. By providing relevant and targeted content, you can enhance engagement, drive conversions, and create a memorable user experience.
Robust Analytics and Reporting
Effective website management requires data-driven decision-making. HubSpot COS offers robust analytics and reporting features that provide deep insights into your website’s performance. You can track metrics such as page views, conversion rates, bounce rates, and more. This valuable data helps you identify areas for improvement, optimize your marketing strategies, and make informed decisions to drive better results.
Scalability and Flexibility
Whether you have a small business or a large enterprise, HubSpot COS can scale with your needs. The platform provides the flexibility to customize your website to match your brand’s unique requirements. You can add custom modules, integrate third-party tools, and extend functionality through HubSpot’s extensive marketplace. As your business grows, HubSpot COS ensures that your website can keep up with your evolving needs.
Conclusion
Investing in the HubSpot COS platform for your website offers a plethora of benefits that can take your online presence to the next level. From seamless integration and responsive design to user-friendly content creation and powerful analytics, HubSpot COS empowers you to deliver exceptional experiences to your website visitors. By leveraging its features, you can drive more traffic, generate leads, and ultimately grow your business. Embrace the HubSpot COS platform today and unlock the full potential of your website.
In today’s digital age, effective marketing is crucial for the success and growth of any business. As technology continues to evolve, businesses need innovative tools that can streamline their marketing efforts and drive results. Enter HubSpot—a comprehensive marketing platform that has gained immense popularity for its wide range of features and benefits. In this blog, we will explore the advantages of using HubSpot as a marketing platform for businesses and how it can revolutionize your marketing strategies.
All-in-One Marketing Solution: One of the primary benefits of HubSpot is its all-in-one marketing solution, which combines various essential marketing tools into a single platform. From content management and email marketing to social media scheduling and customer relationship management (CRM), HubSpot offers a comprehensive suite of features that can simplify your marketing workflow. This integration eliminates the need for multiple tools, reduces costs, and ensures seamless data synchronization across various marketing activities.
Enhanced Lead Generation: Generating high-quality leads is the lifeblood of any business. HubSpot provides powerful lead generation tools that enable businesses to attract, capture, and nurture leads effectively. Its intuitive landing page builder allows you to create visually appealing and conversion-focused landing pages without the need for coding knowledge. Moreover, HubSpot’s lead nurturing features help you automate personalized email campaigns, segment your audience, and deliver relevant content, thereby increasing your chances of converting leads into customers.
Marketing Automation: Automation is a game-changer in the marketing world, saving time and resources while maximizing efficiency. HubSpot’s marketing automation capabilities empower businesses to automate repetitive tasks, such as email marketing, lead scoring, and social media posting. With the help of workflows, you can create custom automation sequences that nurture leads, qualify prospects, and even trigger personalized follow-ups based on user behavior. This allows you to deliver timely and relevant messages to your audience, enhancing engagement and improving conversion rates.
In-depth Analytics and Reporting: To optimize marketing efforts, it’s essential to gather actionable insights from data. HubSpot’s robust analytics and reporting tools provide comprehensive data on various aspects of your marketing campaigns. From tracking website performance and analyzing social media engagement to measuring email open rates and lead conversion metrics, HubSpot offers detailed analytics to help you make data-driven decisions. These insights enable you to identify what’s working and what needs improvement, allowing for continuous optimization of your marketing strategies.
Seamless CRM Integration: HubSpot’s marketing platform seamlessly integrates with its CRM, allowing businesses to centralize customer data and create a unified view of their contacts. This integration ensures that your marketing and sales teams have access to the same information, fostering collaboration and enabling personalized interactions with customers. You can track and manage leads, monitor deal progress, and gain insights into customer behavior, enabling you to deliver a personalized and consistent experience throughout the customer journey.
Scalable and Customizable: Whether you’re a small startup or a large enterprise, HubSpot caters to businesses of all sizes. Its platform is designed to scale with your business needs, allowing you to add new features and functionalities as your requirements grow. Additionally, HubSpot offers extensive customization options, allowing you to tailor the platform to align with your brand’s unique identity. From custom email templates and website designs to personalized workflows and reporting dashboards, you can create a marketing ecosystem that reflects your business’s specific objectives.
Conclusion: HubSpot has emerged as a leading marketing platform for businesses, and for good reason. Its all-in-one solution, robust lead generation capabilities, marketing automation features, in-depth analytics, seamless CRM integration, and scalability make it a powerful tool for driving marketing success. By leveraging HubSpot’s comprehensive suite of tools, businesses can optimize their marketing efforts, nurture leads effectively, and deliver personalized experiences that resonate with
I took great pleasure in receiving the news this month that KP Kreative has been voted 2023 winner of UK Web Design Agency of the Year for Innovation & Excellence by Corporate Livewire.
Following the news of being awarded Scottish Web Design Agency of the Year by Prestige Awards for the second year running, this was another huge milestone for the business, with it being a UK wide award, coming up top ahead of 100s of other entrants across a wider audience. To be shortlisted for the final three was in itself a huge honour, though to win is just incredible for this wee business from Paisley.
Looking forward to attending the awards ceremony in the next few months to collect the award and meet some other business owners too.
Since the lockdown of 2020, a lot of businesses had to change their strategy or at least adjust in the way they now work after measures were lifted.
If you sell a physical product in-house, it may be time to consider additionally selling those products online.
If you provide a face-to-face service, such as consulting/training, it may be worth considering using an online platform for consumers who are no longer comfortable meeting face-to-face
Do you sell a physical service such as a trade? Now is the time to put yourself in front of your biggest online audience, showcasing your services
These are only a few examples of the types of products and services that businesses could alternatively/additonally sell and promote online.
Whether it is an eCommerce website to start selling products online to a wider audience, promoting your services, or offering an online platform for your services, a website can be hugely beneficial for your website outside of your regular social platform pages.
If you would like a free consultation and no obligation quote on how I can help your business with online presence, please get in touch.
This is a common question I am asked by some new clients, who already have a website, though it isn’t quite performing for them.
There are many factors why your website may not be generating business or at least leading to enquiries.
A website is a big investment, especially if you have paid a professional designer and developer and for that reason, just like if you were paying for something like a new car, you need to look after it after you have been handed the keys.
Some of the best tips to get the best out of your website and get noticed are:
Sign up to Google Business and register your business for FREE. Easy way to get your company on google maps and on local searches for your industry
Create social media accounts for your business and start creating posts with links to your website
Use your websites blogging section and start to post new content on your website. This could be something as simple as promoting an offer, a new product range, or simply new work you have won that you wish to let everyone know about.
Use social media to promote your new blog/news stories to get people on to your website
If your type of business is something you can promote visually, create something like case studies on your website to build reputation
Geolocate your website pages so that you can be found in key search words
Either hire and SEO specialist or enrol on a workshop to help give you an understanding of how to tailor your website content to your prospective customers.
These are only a few tips, though but is essential to be regularly active around your website and at least investing time and some marketing budget towards keeping you noticed.
I read an article recently on Linkedin from a Business coach, who encouraged business owners to plan ahead in advance for your company goals for the new year. I couldn’t agree more, though as a business owner myself, i know that attention may be elsewhere in your busy working schedule.
Falling into that mindset for your business may be a new website or branding makeover.
Whatever your decision, make sure that you think about the purpose of your website and what you aim to gain from your new website or re-design. The most common goals from business online is to promote your business locally, show your services, sell products online, or match up to, or out punch your competitors who have similar services.
The most common reasons for a re-design, can be down to re-branding, an out-of-date look and feel, a lagging speed of loading time, or it is no longer user friendly and does not work on mobile devices.
Plan in advance
It is advised if you have future plans to launch a new website or a re-design of your current one in the new year, to consider taking action now in the planning of your content and structure of pages. If you have an existing website, take the opportunity to review your analytics and the pages that are the most visited, where are visitors dropping off, how did they arrive at your site? It is key to see how you market your business including visibility of the pages of your website, which could take between weeks and months for search engines to pick up on with impact.
If you are interested in working with KP Kreative on your new website or re-design, get in touch today for a free quotation.
By guest contributor Kayleigh Alexandra @ Micro Startups
If you want to achieve business success in 2019, you need to have a website with a purpose.
A purposeful website is one that is entirely geared towards your business goals. Beyond simply looking and feeling nice, it is designed to generate conversions, grow your subscriber list, expand your readership, or whatever your specific business goals might be.
So how can you tweak your website to give it more drive? Here are my suggestions for making your website more purposeful.
1. Align your marketing with your website goals
Over my years of entrepreneurship and blog management, I’ve learned that a website is not the be-all and end-all of a business. It is the nucleus at the heart of your business ecosystem, incorporating your email marketing, social strategy, paid ads, guest post backlinks, and so on.
Check out the diagram below for a handy visualisation of how this network operates:
Your website is like a spider sitting in the middle of a web, your customers are the juicy flies that crawl towards it (albeit with a happier ending for them). For example, my own websites have a variety of paths leading to them: social media, email, guest blogs, landing pages, and so on.
A purposeful website is one that fosters this ecosystem, drawing customers down your marketing funnel towards conversion. A strong website design should reflect this, designed in a way that facilitates the customer journey from start to finish.
Look beyond your website at the paths that connect to it. These paths go both ways too. Visitors to your website want to visit your social profiles for third-party reviews and a taste of your brand personality. So too do they want to sign up to your email newsletter from your homepage.
Make your website URL visible on your social profiles, and scatter links to your homepage, blog, and product pages in your emails to drive traffic to your site. Similarly, your paid ads should mimic your website’s branding and vice versa.
Takeaway tip: don’t look at your website as a single entity. Instead, view it as the center of your business network, and ensure the paths flowing to and from it are friction-free.
2. Choose a CMS that works for you as well as your customers
A purposeful website should work for your customers, delivering a positive UX and providing a seamless experience from start to finish.
But it should be just as fluid and intuitive for you as it is for your customers. As entrepreneurs, we need to be able to manage our websites with ease, wherever we are.
If you can’t manage your website effectively, you will struggle to craft it in a way that drives conversions — it will not fulfill its purpose.
Consequently, I recommend choosing a content management system that helps you build a site with a purpose.
From popular blogging platform WordPress to dedicated ecommerce solutions such as WooCommerce. These are intuitive and easy to use, and offer plenty of scope for creating a purposeful website.
For example, most good site builders provide drag-and-drop design interfaces, which in turn let you create landing and product pages that hook customers and drive conversions.
Similarly, the content management system you choose should provide for a variety of payment gateways. This streamlines the customer journey, helping you meet your business goals through design.
Takeaway tip: my advice is to choose a content management system that has the perfect blend of functionality and usability. Its features should support your business model, helping you grow your store and connect with your customers.
3. Create a website design geared towards profits
Did you know? Our first impression of something is 94% design-related. When a customer arrives at your website, your design should look and feel slick and professional.
But your web design is about more than pure aesthetics. Yes, an attractive-looking business website is important. But so too is a design that fosters conversions.
Take the example of family and baby gift store Cole & Coddle. Prospective customers arriving on the homepage are immediately met with a selection of the brand’s best-selling products.
At first glance, this might seem like a simple design choice to show off various Cole & Coddle products. But by deliberately showcasing the products that are most popular, the brand increases its conversions.
Takeaway tip: your web design should play into your customer psychology. Make the most pertinent products or information easy to find, and you will naturally generate more conversions as a result.
4. Let your website tell your story throughout
While your website’s purpose should be reflected in your site design and structure, so too should it be embodied in your website’s story. I believe that a site’s purpose should be entwined with your brand’s purpose, weaving a narrative throughout that solidifies your message in your audience’s minds.
To accomplish this, you need to give your website a human element that connects with your target market on a personal level.
Let’s look at your copy. How you write on your website should be personable and informal — even a business website should adopt a natural, conversational way of speaking.
Take this personal approach further by addressing your target market’s pain points and providing a solution to them. Tell a story with your customer at the center, highlighting the problems they face. Position your product or service as the solution to those problems.
For example, let’s say you sell online courses helping people develop healthier eating habits. How would you market that? As a customer, I don’t want to read about an online course that helps everyone live healthier — I want to know how it will help me.
So tell a story about one specific customer, and make it real to them.
Takeaway tip: when you write your website’s copy, don’t write for everyone — write for one specific person. Write as though you are speaking to an individual in person, rather than addressing your entire audience. By making your purpose clear to one person, you make it even clearer for everyone.
When your website goals are aligned with your business goals, you will enjoy more conversions, a lower bounce rate, and increased customer value. Follow the tips above and create a purposeful website that serves your business time and time again.
